As the saying goes:”Assumptions are the mother of all screw ups”. Now more than ever it is necessary to base your product development and marketing plans on market research. Testing out your ideas and prototypes in the earliest phase prevents costly make-overs and missed opportunities.
With rapid prototyping, even physical products can nowadays be quickly made and shown to prospective customers. On a strategic level research of competition and market forces are necessary to understand the threats and opportunities. Even the most innovative product will fail if it is not positioned correctly in the market. The rapid change in technology and the resulting shake-up in virtually all industries requires flexible planning and decision making. What is successful now, may soon not be so anymore. Therefore market research is not an one time affair but should be an integral part of strategy and product planning.
Are you looking to support your business plans with market research? Contact us and we are happy to discuss your information needs for your business objectives.
KKD Business & Innovation 